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Social Media Marketing – When it’s time to let it go …

Published on 15 February 2021 at 15:51

Social Media Marketing is something that we’ve all heard of yet the majority of us don’t really understand it and don’t know how to make it work for their business.

So what exactly is social media marketing? How does it work? Is it essential for your business? Should you hire an agency, or can you do it yourself? What are the costs involved?


So many questions but if you are wondering ‘why use social media for business?’, I’ll try and provide the information you need to know.


Social media marketing (SMM) is a way of using social media platforms to market to your customers via the internet.

Marketing can be text, image, or video based, or a combination of the three. It could be organic, where customers find your business, or paid, where you pay to be put in the feeds of your target market. You’re likely to begin focusing on the former, but in time, you may want to consider running promoted posts or paid advertising for your business on social media. Adwords and PPC (Pay per Click) campaigns are an excellent example of this.


An SMM strategy should take into account the differences between the platforms on offer. For example, Instagram is primarily visual, Twitter is text-based, while Facebook offers multiple options for sharing content.


Whether your business is completely new to using social media in this way, or it’s already active on some sites and you’re looking to increase your activity, it’s important to have a plan (the strategy) to guide you.


This is likely to include setting goals for social media overall, and may also include specific aims for each platform, too. It may be helpful to consider goals that are SMART – specific, measurable, achievable, relevant, and time-bound.

What are the benefits of social media marketing for small businesses?

Read on and you’ll find out ….


24/7 Availability

We all know that running a business isn’t quite as we imagined. Firstly, it's highly unlikely that you will be a standard work pattern – particularly in the early days.

Whether you need to respond to a client’s query on a Saturday afternoon, or launch a new product or service on a Sunday morning, social media is immediate and lets you connect with people at a time that suits everyone.


Low-cost service

If you opt to run your social media marketing activity yourself then the majority of social media marketing is free. Of course you can get paid ads on Facebook, google and various other platforms but the bare bones of it won’t cost you a penny – just time. Lots and lots of time.


Improve organic search results

One of the factors that search engines take into account when ranking sites is social media activity. As a result, posting, tweeting and sharing can help you boost your business by moving your website higher up the rankings, helping more people to find you. So essentially Social Media and SEO go hand in hand and both are a HUGE benefit to your business no matter what its size.


Community engagement

By using social media, you can market directly to your customers on the platforms and channels that they are already using. Not only does this open up more opportunities for sales but allows for customer engagement too, allowing them to connect to you, as a small business, on a more personal level.


Business networking

Social media marketing can also be beneficial for linking you with other start-ups or established businesses in your industry, whether you want to build your list of contacts or want to pitch ideas for collaborations.

Okay so social media is great and social media marketing is great but it’s time consuming. Just thinking about a post that will a) engage b) interest and c) convert is a mammoth task in itself.

Then there’s how to write it, keeping it SEO friendly yet make it flow when it’s read. Google doesn’t pick up on images when it’s doing it’s SEO thing so the wording of anything you write on social media has to be spot on. Then of course there’s the #hashtags …

I think you get my point. If you want Social Media Marketing done properly then it’s probably more beneficial to you (for your sanity) and your business (it needs you to run it not sit posting on Facebook and Insta all day) to employ the services of a Social Media Manager. Done properly Social Media can be amazing but it’s only a small part of the marketing process .. mixed with traditional marketing of course ;)


Cybergal Solutions 2021